CHALLENGE

Create a new brand identity for a new dental practice. This project had a lot of ideas from several directions, but the enthusiasm and passion from the team brought it all together.

STRATEGY

We explored multiple fonts, icons and colors and created many rounds of logo variations. In the end a playful logo emerged that all were happy with.

RESULTS

After the logo was finalized we moved on to design the other brand collateral items creating a cohesive design including, business cards, appointment cards, maps, flyers, photo magnet, postcards, ads, notepads, brushing cart, wall art, and website.