CHALLENGE

Create a brand identity as well as 5 additional child driven themes for the stay-safe tools. We also did the layout for a book to be published.

STRATEGY

The brand and themes needed to appeal to all children and also work with the AA brand. Each theme included design for luggage tags, placemats, stickers, labels and door hangers.

RESULTS

A fun and functional design was created that helped families stay safe while doing activities.